The Evolving Marketing Landscape on TikTok
As someone who has frequently used TikTok since the year it came out, it has been amazing to see how the platform has evolved over the...
School of Business Consulting Group
- May 12
- 5 min
The Metaverse and Blockchain: The Future of Business
Metawhat? In 2009, I completed a presentation about an online platform called Second Life for one of my undergrad classes. Second Life...
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School of Retailing
- Jun 27, 2021
- 3 min
Retail Survival Tips: Use Your Purpose to Inspire Your Pivot
Pivoting is intimidating. But knowing your purpose goes a long way in helping successfully pivot your retail business.
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School of Retailing
- Jun 27, 2021
- 3 min
Retail Survival Tips: Follow Suit and Implement Curbside Pickup
The retail pandemic playbook is being written every day. Chapter 1 = Curbside Pickup
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School of Retailing
- Jun 27, 2021
- 3 min
Retail Survival Tips: Leveraging Your Online Presence to Stay Afloat
Actionable tips for Edmonton retailers to manage uncertainty and ensure future sustainability.
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School of Retailing
- Jun 27, 2021
- 1 min
Recap: Reality of Retail Event
Our first annual Reality of Retail event was a huge success! Check out our recap video to relive this amazing event.
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School of Retailing
- Jun 27, 2021
- 4 min
What I Wish I'd Known About Retail - Retail Lifestyle Panel
Our Retail Lifestyle Panel made up of 5 industry leaders share their advice they wish they'd known about retail when they were a student!
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School of Retailing
- Jun 27, 2021
- 2 min
Careers on Purpose - Laura Kinghorn-Smythe from Tiffany & Co.
Written by: Chelsea Purdie When thinking of careers in retail, a common misconception is the idea that retail jobs are unfulfilling, low...
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School of Retailing
- Jun 27, 2021
- 3 min
ATB – More Than a Bank, More Than Retail
Written by: Jamie Libon As a student aspiring a fulfilling career where you can really make an impact, you might make the mistake of...
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School of Retailing
- Jun 27, 2021
- 2 min
Poppy Barley - Luxury for the People
Written by: Erin Corbett Stepping Into a New Business In 2012, after visiting a handcrafted shoe store in Bali, sisters Justine and...
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School of Retailing
- Jun 27, 2021
- 2 min
Careers in Retail - EMMY DEVEAUX
Written by: Chelsea Purdie Emmy Deveaux is a high quality, comfortable, yet contemporary clothing label designed for women on the go....
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School of Retailing
- Jun 27, 2021
- 5 min
lululemon Case Study: A Community Approach to Marketing
Written by: Christina Papadatos-Dupont How it began From its humble beginnings in 1998, lululemon has never relied on traditional methods...
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