Working With Us
Showcase and advocate excellence in retail careers and academic research
Engage, inspire and motivate students to choose a career in retailing
WHAT WE DO
Our team of students has a diverse range of majors, ranging from Accounting, Operations Management and Marketing. Combining that with unique work experiences and a few inspiring team leads, we are ready to take on any project regardless of the magnitude.
Our most popular service is Market Research where we conduct primary research on both consumers and competitors, presenting our findings in a detailed report. The best part about working with students is everyone likes to talk to us!
Another one of our specialty services is to create pricing and marketing strategies. We are known for our ability to create marketing strategies tailored to your business, this includes a social media strategy, brand awareness strategy, and online target strategy.
For smaller businesses or startup businesses, our centre is also able to create an elaborate brand architecture (including logos, colours, and a full brand book) or website creation.
Check out our recent work below!
Making Edmonton Digital
Making Edmonton Digital was created in the summer of 2020 as an initiative to help small businesses in Edmonton combat the immense impacts of COVID-19 through creating or enhancing their online presence. Student digital consultants from the University of Alberta work with businesses for up to 12 hours according to their needs to help raise customer awareness, and ultimately drive traffic to their online or physical storefronts. As of June 29, 2021, the Making Edmonton Digital program has helped over 510 businesses improve their online presence, and has a satisfaction rate from participants of 93%.
In response to businesses outside of Edmonton showing great interest in the Making Edmonton Digital program, Get Digital launched in June 2021 to help Leduc and Wetaskiwin businesses. The MED team partnered with municipalities to set up a similar program for businesses outside of Edmonton to access these services. Student digital consultants from the University of Alberta work with businesses for up to 12 hours according to their needs to help raise customer awareness, and ultimately drive traffic to their online or physical storefronts.
Go Digital SASK
We were able to expand the Making Edmonton Digital initiative eastward under the management of Community Futures Sunrise headed from Weyburn, Saskatchewan. We provided the reporting, tracking, and administration materials for the new Go Digital Sask program, based on our own learned experiences. As well, a week of virtual training was administered by one of the Making Edmonton Digital consultants to the Go Digital Sask team. By the end of the collaboration, the Saskatchewan group was ready to start up their own project, backed by the fundamental knowledge and materials provided by Making Edmonton Digital.